There are two potential context applications: personal and work.
The first one that i looked at was work, in particular the management of virtual teams. This article describes the difficulties of managing individuals from different time zones. There are three main issues:
- Not being aware of the issue and not taking notice of your own time zone
- Consistency: Switching between time zones without 'signposting' the change
- Not watching for daylight saving time
There are a number of tools available to deal with this problem: Time Trade and the time zone calculator
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